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middle aged man with swimsuit, fur hat and a neoprene gloves is hardening the body  in col


At Urban Tone, we believe that cold water immersion can change lives and improve health. We are on a mission to spread the word about the benefits of this natural remedy and inspire people to live a healthier and happier life. Our goal is to change the world, one person at a time.

"Changing Lives Through Cold Water Immersion"

Grounding the body through walking barefoot on the beach, relieving stress and escaping so


At Urban Tone, our vision revolves around improving the health and wellness of people everywhere. We want to see a world where individuals are connected to their bodies and living their best possible life. This is why we promote the use of grounding techniques, like cold water immersion, to help achieve that goal. Join us on this journey and let us help you live your best life.


Young man enters the icy cold waters of Glacier lagoon. Man wearing only swimming shorts.

A World Where #WeGround

Grounding for a better future.

The Founder

"I have built the brand from the ground up after a life changing event. My life changed and I had to give up the things I loved, like the gym, running, socialising, everything that gave me fulfilment at the time. After months of being surrounded by darkness, I found a new love in life, natural ways to improve health such as, yoga, deep breathing, and cold water swimming. The feeling of grounding and immersing in cold water became addictive. This made me desire a change, not just in my personal life but I wanted to educate other individuals about the benefits of cold water immersion and grounding.  That's when Urban Tone was born"

  The name Urban Tone was chosen because of the meaning.  Urban Tone translates to "tranquillity" and "protection".  Urban Tone is also referred to as a shade of colour which creates a calm atmosphere promoting "reflection" and "meditation".  It is so important for us as a brand to promote natural grounding techniques for mental and physical wellbeing, for people to live a more satisfying life overall. 

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